The Citrus Story
Hey there! I'm Isaac, a 15-year-old beach enthusiast who, during Melbourne's extended lockdown in 2021, embarked on a creative journey that gave birth to Citrus. Fuelled by a desire to infuse the world with fun and colour, I discovered the enchanting magic of colour-changing materials.
In the heart of Melbourne's extended lockdown in 2021when i was only 13, a creative odyssey unfolded. Within the confines of indoor life, I embarked on a journey to explore untapped creativity. Through trials and experiments, the idea of colour changing board shorts emerged, becoming the vibrant centre of Citrus. This was born not just from a desire to innovate but as a response to the challenges of the lockdown, aimed at adding joy and vibrancy into the lives of those navigating these unusual times.
Living In Lockdown
Evolution Beyond Board Shorts
What began as an idea sparked during Melbourne's lockdown in 2021 has since transformed into a vibrant array of offerings beyond the initial colour-changing board shorts. The journey that started with a single product is blossoming into a diverse collection, expanding to include an array of innovative and joy-infused items. From the enchanting colour-changing board shorts to an ever-growing line of products, Citrus has evolved, capturing the essence of the beach and injecting it into various aspects of everyday life. Each new addition carries the same spirit of creativity and the commitment to spread happiness that originated with the discovery of those magical board shorts.
Where are we now?
As the founder of Citrus, my commitment to innovation and spreading joy remains unwavering. Presently, I am actively engaged in expanding Citrus's product line, exploring new avenues to infuse creativity and colour into the collection. This ongoing journey involves not only refining existing favourites but also introducing fresh, exciting additions that capture the essence of beach vibes.
In tandem with product development, Citrus has extended its presence to beachside markets, providing a firsthand opportunity for enthusiasts to experience the magic in person. These events serve as a platform to connect directly with the community, share the vibrant story behind Citrus, and witness the joy these products bring to individuals' lives. The beachside markets become a dynamic space where the spirit of Citrus is clear, fostering a sense of community and shared enthusiasm for the colourful creations that originated during Melbourne's lockdown.